49 Years of Service
L.O.F., Inc. was founded in 1968 in Schererville, Indiana as a retail Recreational Vehicle sales operation. LOF, as it is commonly known, originally stood for Lot O’ Fun and operated mainly as a retail RV and truck accessory store until its sale in 2001 and was moved to our current location in Elkhart, Indiana.
The family owned company was reimagined in 2006 when eCommerce was in its infancy. We started as an online reseller of light truck and accessory products sold through the flagship website www.truckchamp.com. In 2011, we changed our focus to replacement automotive and industrial products under our brands such as Best In Auto®, Red Hound Auto® and TruckChamp®.